Effective November 16, 2025, this Privacy Policy describes how we collect, use, store, and share personal information when you interact with our website. By using the site, you agree to the practices outlined here and accept the related terms of use. This policy may be updated periodically to comply with new legal requirements, improve services, or adjust how personal data is handled. Any updates will be posted with a revised effective date, and significant changes may be communicated through additional notices when appropriate.

Personal information includes any data that can identify you directly or indirectly. This encompasses information you provide voluntarily, data automatically collected during site use, or information received from third-party sources, such as service providers or partners. Typical examples include your name, email, phone number, account credentials, IP address, browsing history, purchase records, location information, and other identifying details. Depending on your interaction with the site, additional details such as demographic information, preferences, or professional background may also be collected.

We gather information through various means, including account creation, purchases, customer support communications, participation in promotions, or general browsing. Automated technologies such as cookies, web beacons, and other tracking tools may collect information about your device, navigation patterns, and engagement with site features. While you can manage or block certain tracking mechanisms via browser settings, doing so may reduce the website’s functionality or limit the user experience.

Collected data is used to deliver and enhance services, process orders, communicate effectively, personalize content, and present offers or promotions that may be relevant. It also supports analysis of usage patterns, website performance optimization, operational management, security enforcement, legal compliance, policy implementation, and fraud prevention.

We may share personal information with trusted third parties that help operate the business, including service providers, analytics partners, advertising platforms, and affiliated companies. Data may also be disclosed as required by law, during corporate transactions, or to protect rights, property, or safety. Some third parties may independently collect information through cookies or similar tools for analytics and advertising purposes.

Cookies and related technologies improve browsing by remembering preferences, tracking engagement, and delivering customized content. They also support evaluation of marketing performance and user behavior analysis. You can adjust cookie preferences via your browser, though disabling them may limit certain features or services.

We take reasonable steps to safeguard personal information, but no online system can be fully secure. While we work to protect your data, complete security cannot be guaranteed. External links may be provided, but we are not responsible for the content or privacy practices of third-party sites, and users should review those sites’ policies independently.

Users have control over their information, including updating account details, managing marketing preferences, and controlling cookie settings. Necessary communications regarding transactions or accounts may still be sent even if promotional messages are declined. The site is not intended for users under 18, and any personal information identified as belonging to minors will be removed according to applicable law.

Information from users outside the United States may be transferred to and processed in the U.S. or other jurisdictions, and by using the site, users consent to these transfers while acknowledging potential differences in data protection laws. Residents of certain U.S. states may have additional rights to access, correct, delete, or limit the use of their personal information, and to opt out of specific data-sharing activities. Requests to exercise these rights may require identity verification through designated channels.

Personal information is retained only as long as necessary to fulfill the purposes described here or as required by law. Some data may remain for legal, administrative, or security purposes. Participation in promotions or loyalty programs is voluntary and may involve data collection for benefits, with some information retained even after opting out. We do not sell personal information for profit, although data sharing with advertising partners may occur in compliance with applicable laws, and users may have the option to opt out.

For inquiries regarding this Privacy Policy or to exercise your rights, you may contact us at BUSAMedia@birkenstockwear.it.com or by phone at 532-753-9574.